We are often asked, “what is the impactful difference between posting content to my company social accounts and customers posting organic content that mentions my brand on their own accounts, using the Social Flash Marketing platform?” Earned Social Media is the quick answer, but what does this really mean?
SocialMediaToday published a great articled titled “Why Earned Media is Vital for Content Marketing Success” which is well worth a read for all companies developing and nursing a brand strategy for social media.
The article explains what earned media means to your business – the value of unpaid mentions of your brand, which can come in the form of venue or product reviews, news articles or a shout-out on social media from a customer. These could appear on Facebook, Twitter, Yelp, Instagram or dozens of other social media sites. They are an important part of how people research a brand and begin to develop their relationship, understanding, and trust in that brand.
Social Flash Media’s Marketing Platform is used to help initiate, facilitate, foster, grow, track, and analyze earned social media by helping businesses have their happy customers “tell their story.” This goes by many names such as advocate-based marketing, influencer marketing, and endorsement-based marketing, all of which serve a large and critical part of earned social media for most companies.
To read the article in full, please see:
https://www.socialmediatoday.com/marketing/why-earned-media-vital-content-marketing-success
Links to Additional Resources
Volume 1: Social Media – A Jargon Primer
Volume 2: Can Social Media Marketing be used to win New Customers?
Volume 3: The 5 Most Important Things to Know about Social Media Marketing
Volume 4: The Content Challenge for Social Media Marketing
Success Story: Sip & Paint Industry – with Social Flash Mobile App
Case Study: A Brewery and Restaurant – Oasis Brewery
Success Story: A Baseball Team – Round Rock Express