Education Blog
Social Marketing 101
We have had the pleasure of assisting many clients to improve their social awareness over the years. Through this process, we have picked up a thing or two about Social Media Marketing, with a particular focus on “Influencer Marketing”, what our platform does best. This space will provide an outlet for sharing client success stories, how to articles, best practices, and other interesting educational writings from our team. We hope you enjoy!
Growth Hacking with Social Flash Media
You may have heard the term “Growth Hacker” floating around the interwebs lately. In general, Growth Hacking is about growing a company using marketing techniques that are non-traditional, and which allow you to reach a target audience in ways that are testable, and...
All your customers are Micro-Influencers!
Micro-Influencers are a very topical subject these days in Social Media Marketing. Recent studies have shown that 75% of all consumers are more likely to buy a product or service based on a reference they read on Social Media. We introduced the power of the...
The SHARE Portal – Sharing Photos afterwards
For those with a Social Flash Media PROFESSIONAL platform subscription, they have access to our SHARE portal which makes subsequent sharing photos from Social Flash MOBILE or the Social Flash BANTAM easy. For certain venues, they may wish to capture the customer...
FACEBOOK “PUTS FRIENDS AND FAMILY FIRST” IN NEWSFEED — HOW WILL THIS CHANGE IMPACT MY BUSINESSES?
Facebook has been reexamining their purpose and trying to return somewhat to its roots of bringing people closer together and helping them build relationships. On January 11th, 2018 Mark Zuckerberg, Founder and CEO of Facebook, announced changes in the way news will...
The Age of the Micro-Influencer is upon us!
The model for television ads for decades was to use a known figure to promote a brand or product. This was known as Influencer Marketing. It could be a famous musician, sports player, or movie star. By gaining an endorsement by this known figure, they would...
Brand Authenticity Matters — Consumers crave authenticity more than ever.
Large corporate brands with stratospheric advertising budgets and celebrity endorsements and paid influencers may not be accomplishing the goals they hope to achieve with consumers these days. In short... Brand Authenticity Matters! Where does brand authenticity...
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