Social Marketing 101

Social Marketing 101

We have had the pleasure of assisting many clients to improve their social awareness over the years.  Through this process, we have picked up a thing or two about Social Media Marketing, with a particular focus on “Influencer Marketing”, what our platform does best.  This space will provide an outlet for sharing client success stories, how to articles, best practices, and other interesting educational writings from our team.   We hope you enjoy!

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Brand Authenticity Matters — Consumers crave authenticity more than ever.

Large corporate brands with stratospheric advertising budgets and celebrity endorsements and paid influencers may not be accomplishing the goals they hope to achieve with consumers these days.  In short… Brand Authenticity Matters! Where does brand authenticity matter most? For millennials, authenticity matters more than anything.  This is where a real, authentic endorsement or recommendation from a......
  • Earned Social Media

Earned Social Media — And Why it is Vital for Content Marketing Success

We are often asked, “what is the impactful difference between posting content to my company social accounts and customers posting organic content that mentions my brand on their own accounts, using the Social Flash Marketing platform?”  Earned Social Media is the quick answer, but what does this really mean? SocialMediaToday published a great articled titled “Why Earned Media is Vital......

A Picture is Worth… 50+ Brand Engagements!

This is the 5th installation in a multi-part series on Social Media Marketing. In the past 4 articles, we have established why Social Networks and Social Media is important to businesses and organizations – as this comes down to the fact that’s where people spend their time today. We have established that if done right,......

The Content Challenge for Social Media Marketing

This is the fourth article in a series that covers the issues, challenges and benefits from Social Media Marketing investments. As we have covered in our past work, people are shifting their leisure time from reading newspapers and watching television to engaging with their personal social network of friends on mobile phone or computer. To......

The 5 Most Important Things to Know about Social Media Marketing

In our prior two publications, we have emphasized the importance of developing a social media marketing game plan.  People are shifting their leisure time from reading newspapers and watching television to engaging with their personal social network of friends on mobile phone or computer. To best reach new prospective customers today, inevitably you must slowly......

Can Social Media Marketing be used to win new customers?

You have to fish where the fish are! As we mentioned in our last publication — Social Media Marketing 101: A Jargon Primer, Social Networks are important because they capture the attention of many people. People are shifting their time from reading newspapers and watching television to engaging with their personal social network of friends......