Social Flash Media (SFM) engaged in a case study with the Frisco RoughRiders Minor League Baseball Team and it’s customers to evaluate the effectiveness of a SFM Free Range social photo system in a ball park setting. This 5 day case study was set to realize any benefit from an increase in overall branding, on-site engagement, Endorsement Based Marketing (EBM), as well as various co-sponsored campaigns.
Consumers are faced with many ways to spend their time and money for entertainment. The Frisco RoughRiders Minor League baseball team is one venue for such entertainment. The organization and their sponsors, including Dr. Pepper & Carnival Cruise Line, was interested in seeing if leveraging the goodwill and enthusiasm of the RoughRiders fans across social media could be done to increase brand awareness and ultimately convert that awareness to increased attendance.
Social Flash Media (SFM) scheduled ever-changing campaigns that were managed remotely, removing the burden to the RoughRiders staff and management on the ground level. The staff did have to turn on the system each day and close it down each night, but only due to the outdoor location that is was placed to maximize visibility, per the management of the ballpark. The Free Range photo station allows patrons to take and share photos at their leisure and expand engagement via Facebook, Twitter, MMS/Text and email. The Sponsors of the RoughRiders baseball team will ultimately be the beneficiaries by adding an interactive and intimate touch point with the fans. Rotating promotions such as: upcoming baseball games, Carnival Cruise Lines travel specials, and continued brand awareness for Dr. Pepper are were made possible by leveraging each voluntarily shared photo experience, creating a viral loop by tapping into the patron’s social networks through the systems integration with Facebook, Twitter, Email and Text/SMS.
The system was an overwhelming success from a social media and website traffic standpoint….