Social Flash Media (SFM) engaged in a case study with Topgolf Austin and it’s customers to evaluate the effectiveness of a SFM Free Range social photo system in an entertainment venue setting. This initial 7 day case study was followed-up with another 7 day period to better understand how the traffic and engagement would be affected by locations within the venue.
This case study was designed to:evaluate to what extent SFM can drive customers to various Topgolf specified sites via social engagement.
Social Flash Media (SFM) scheduled several campaigns that were managed remotely, to cover
different promotions that were ongoing
throughout the 14 days of the case study. The Free Range Photo Kiosk allows patrons to take and share photos at their leisure and expand engagement via Facebook, Twitter, MMS/Text and email. Content ranged from a one evening “Topgolf Nights” themed promotion to more neutral, longer running campaigns over the 14 days.
In the first 7 days, Topgolf patrons took 1,487 photos, with ….
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