Beer & Beverage Distributor in Austin, Texas Engages with Social Flash Media to Increase Social Awareness within the Austin Community.clientlogo-browndist

Brown Distributing Company was founded in 1962 and the company has grown to become the Austin market leader in the beer industry, employing over 400 people, and carrying a wide variety of beer and non-alcohol beverages.  Brown Distributing has always taken great pride in giving back to the communities in which they do business. Each year the company donates over a million dollars to various non-profit, civic, and educational organizations, while sponsoring over 500 charitable events throughout Central Texas.

The Challenge

Brown wanted to incorporate a social media strategy to improve the performance of the events by img_3833driving increased participation and brand awareness without increasing the event budget. In addition, the strategy needed to be simple to execute because the logistical burden of the events was a challenge for the Brown Distributing marketing team.

The Solution

In December of 2013 Brown engaged Social Flash Media, a local Texas company with the perfect solution to dramatically improve their event performance. Social Flash Media (SFM) has created the first experiential marketing social photo station. SFM’s solution is simple to use, setup and can be managed remotely, removing the decision making and campaign management from the ground level.

The Results

Brown has leveraged their social photo station at many events since December with dramatic results as participants have shared thousands of branded photos to their social networks. With SFM’s fully integrated software suite, Brown can manage, monitor and even change promotions …

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