In-Theater MarketinG

Moviegoers Want to Share Their Experience

Promoting a movie-goers’ experience can result in staggering trailer previews, web site traffic, co-branding success and most importantly, a captured moment that consumers can immediately share with their friends.  This effectively promotes your theatre brand, menu, or the things that make your theater unique in today’s competitive landscape.  

FUN.

CAPTIVATING.

VIRAL.

Our stand-alone kiosks capture a tangible interaction with customers.  This creates viral awareness from a memorable, quality engagement, bringing customers and their social networks closer to your brand and message than ever before.

FEATURED SUCCESS STORY

CHEERS TO A “SMASHING SUCCESS”

Flix Marketing Goals

rewards program membership & theater exposure

Flix Brewhouse, as a chain, is not a new start-up, but rather a teenager going through a growth spurt. With this growth comes the challenges of maintaining brand awareness in existing markets, developing a loyal following in expansion territories, and delivering a superior experience that lives up to its proclaimed praise. Building their rewards program membership and social media exposure are two crucial elements needed to play a role in their long-term brand development.

Flix Brewhouse selected Social Flash Media to achieve their movie theater marketing goals and increase membership to their rewards program. The Social Flash BANTAM Photo Kiosk operating at each of the locations would allow customers to take unlimited free photos, send them to their smart phones with marketing assets, and subsequently share them on social media, all while driving clicks and visibility to The Circle Rewards program…

TO VIEW THE FULL FLIX BREWHOUSE SUCCESS STORY, PLEASE FILL OUT THE FORM BELOW.  YOU WILL BE IMMEDAITELY DIRECTED TO THE PAGE AFTER YOU PRESS SUBMIT.

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YOUR CUSTOMERS’ EXPERIENCE, ALIGNED WITH YOUR PROMOTIONAL CONTENT.

 

Self-Serve Photo Op!

Our stand-alone BANTAM kiosk drives branded photos and powerful social media marketing on the backs of your customers.  Better yet, your embedded messaging is entwined in the experience.  Their social network will know their theater of choice, and why!

“We’ve given our brand a life outside of our four walls…”

Amy Dial – Moviehouse & Eatery Marketing Director

“We could have never anticipated the success that partnering with SFM would be for our brand. Through this system we have been able to touch our guests outside of the building, and also get in front of their friends and family, many of which have never heard of us before engaging us via SFM. We’ve given our brand a life outside of our four walls by utilizing SFM’s fun, innovative and EASY method for guests at our moviehouses to do the work of spreading the word about our brand for us. Guests love to get in front of the camera, see how fantastic their pictures look (and they do look great), and are eager to share them online.

That part has been a huge success. But what happens after that has been just amazing! Once those images are online, people quickly start engaging with our brand by simply engaging their own friends and family. They’re taking notice of their great pictures and the next thing you know, we have clicks to our website and social media sites that we would have never been able to get using our usual targeting methods. The numbers have been staggering. When we started to see the potential of these systems, we also started to see where we could leverage them even further. We added a newsletter opt-in option that is showing great returns. We have played around with props and campaigns that are showing us that guests want to engage with our brand and the more fun it is, the more they want to get involved. And the systems are mindlessly easy to use. No matter the age or technical awareness, nobody has a problem figuring out how to use the system, and it only takes a minute!

As a marketing director one of the most valuable parts of our relationship is SFM’s ability to give me reporting that shows exactly how well these systems are working for us. Unlike so many other marketing avenues, we can see how effective our campaigns are and refine them as needed to make them even more potent. The campaign management system is easy to use and updates in real time. We can make a decision to change a campaign on a Friday afternoon before we get busy and by the time the rush starts, we’re already running fresh content. The very few technical issues we have had have been dealt with in literal minutes and often time, before we are even aware of them. In a very short amount of time we have seen tremendous return on investment from SFM and look forward to what we can do in 2016.”

Amy Dial

Moviehouse & Eatery Marketing Director

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in-theater marketing goals?